Heidi Martin’s parents both worked retail. “Retail is in my blood,” she says.
So it should come as no surprise that Martin is the proud owner of Sisu, a new
boutique in Eagle Valley Marketplace.
Shortly before opening Sisu in November, Martin was the general manager of
Hot Mama in Woodbury. But “I loved the idea of owning a boutique because it’s so
individual,” Martin says. To make Sisu a unique shopping experience, the store
only carries a limited number of any single pieces of clothing from companies
including Bella Dahl, Cooper and Ella, and Minneapolis/St. Paul Clothing
Company. Martin encourages customers to show up in whatever they’re wearing,
whether sweats or a dress. “We [at Sisu] love socializing and making it feel
like [customers] are shopping at their own house,” she says.