
Photos: Vivront
Entrepreneur and owner of Edina’s Vivront is launching Sharpow, a new mail-in program for at home cooks.
Founder of knife-sharpening company Vivront, Joseph Rueter, is expanding his services to deliver meal-ready knives straight to users’ front doors. He saw the common issue of household kitchen knives being too dull to properly enjoy the experience of cooking a meal. Here to solve that problem, Sharpow is a mail-in kit now available at Kowalski’s Markets—including Woodbury’s—to ease the process of getting kitchen knives sharpened. “Most people have never experienced what a truly sharp knife can unlock in the kitchen,” Rueter says. “I wanted to build something that made professionally sharpened kitchen knives both effortless and wildly accessible for home cooks, so no one has to put up with dull knives again.”

Joseph Rueter sharpening a kitchen knife.
Now available for pick-up at any Kowalski’s location, Sharpow kits are priced at $9.99 for an expert to assess and correctly sharpen any kitchen knife to ensure they are ready to chop, dice and slice like new. The Sharpow kits include pre-paid postage and high-quality packaging made for the safe and reliable transport of your kitchen utensils. After filling out the online order form, within a few days customers will receive knives with a whole new edge. Rueter aims to bring ease back to cooking with the Sharpow kits now available to sharpen kitchen skills.
Sharpow™
4948 France Ave S, Edina MN; 952.222.5336
Facebook: Vivront
Instagram: @sharpowkit
Kowalski’s Markets
8505 Valley Creek Rd.; 651.578.8800
Facebook: Kowalski’s Markets
Instagram: @kowalskis_markets