Photos: Julia Mary Photography
Pacifier offers a little bit of everything for the tiniest humans.
Do you ever stop and wonder how babies and toddlers require the most clothing and gear? When children enter our lives, it seems the next handful of years are full of endless loads of laundry and different toys and gear in every corner. It’s wonderful and overwhelming, all rolled into one.
Before the baby and children’s items even enter the home, there’s shopping for their wants and needs. Whether you’re shopping as a first-time parent or grandparent of multiple youngsters, the checklist and social media recommendations of the best products to get can be overwhelming.
That’s where Pacifier steps in. The baby boutique opened its fifth location in Woodbury last fall, featuring clothing, gear and accessories. Its well-trained staff are certified passenger safety technicians (aka car seat experts!) and know what’s best for each age and stage.
What’s on the Shelves?
Owner Alissa Montbriand says Pacifier carries “a little bit of everything” for children ages 0–6. The shop is split into categories, including apparel, toys and books, gear and specialty items that include bathroom, sleep, mealtime and more.
Pacifier carries a variety of items ranging from stuffed animals and books to adorable clothing pieces.
“For toys, we focus on things you can’t find elsewhere … we have a lot of educational toys,” Montbriand says. “What’s important to us in our book selection are books that feature all types of families and all types of kiddos.”
Pacifier’s diverse book selection includes everything from the classics to books that discuss feelings and different types of families.
Popular Picks
Pacifier’s “must-haves” change seasonally but often include the popular Jellycat plush animals and the buttery soft Rylee + Cru clothing line.
“We have expert team members who are able to direct people to what is appropriate for age and stage,” Montbriand says.
Pacifier’s gear features the popular brands of Nuna convertible car seats, Bugaboo strollers and more.
Pacifier’s staff are well-trained on the latest baby technology, including car seats, strollers and more.
And, when gifts go off the shelves, Pacifier offers complimentary gift boxing. “We really pride ourselves on presenting gifts well,” Montbriand says.
Brand Stand
Montbriand names three things that she says sets Pacifier apart from other baby boutiques.
First is its welcoming atmosphere. “We make sure everyone is greeted, helped to the level they’d like to be helped and given advice when wanted,” she says. “We try to be personable and authentic.”
Second, is its focus on supporting indie brands. “We’re a baby store that offers all the categories, and we’re always bringing in new brands,” she says.
And lastly, its brand experts. “We spend a lot of time training our team members on gear, car seats, strollers and what’s appropriate to recommend by age,” she says.
Montbriand says in addition to great customer service and popular brands, Pacifier’s Woodbury location has plans to do events, such as story times, car seat installation and more.
“We like to participate in different events and get to know the community,” she says. “That’s important to us … We’re excited people are popping in and getting to know us … We love being part of the Woodbury community.”
Pacifier
9100 Hudson Road a116; 651.200.4746
Facebook: Pacifier
Instagram: @pacifierkids
